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Are you wasting your casinos marketing
dollars by sending promotional information to players who are inappropriately
matched to the offer? Leverage the true value of your casinos players club by
optimizing your marketing dollars towards promotions that best suite a particular
player! By utilizing this module to analyze your players gaming patterns
and behaviors your marketing investment will be maximized.
The marketing module enables you to rate players based on a number of player metrics i.e. players can be rated and placed into categories ranging from A+ through F (up to 10 distinct categories). These metrics include…
Since player rating criteria is completely configurable, you can decide which factors are most important in determining YOUR CASINO'S player ratings. Player ratings can effect how the PlayerHost module behaves i.e. Casino Hosts that are using the PlayerHost PDA’s can be directed to greet various players on the casino floor that fit a particular rating profile.
The Maintain Zip Code feature in this module allows you to establish an unlimited number of geographic areas that are grouped by zip codes; all the marketing reports can be grouped by zip code.